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Title Tag Optimization: A Complete How-to Guide

by Mohamed Sawah January 02, 2020 SEO

The <title> tag is crucial for any SEO strategy to succeed. Missing, duplicate, and poorly written title tags can all negatively

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Google Explains How to Use Headings for SEO

by Mohamed Sawah January 02, 2020 SEO

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role

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How to Add Special Characters in WordPress Posts

by Mohamed Sawah January 01, 2020 Web Design

Ever wondered how popular sites add trademark ™, copyright ©, registered ®, or currency characters into their articles? Recently one

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At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

by Mohamed Sawah December 31, 2019 SEO

This is part of our series on in-house SEO in which we dig into the operational challenges and opportunities that

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How to Boost Your On-Page SEO

by Mohamed Sawah December 31, 2019 SEO

Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of

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Best of Best WordPress Tutorials of 2019 on WPBeginner

by Mohamed Sawah December 31, 2019 Web Design

Another year is about to end and it is time to take a look back at 2019 to gain some

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10 Essential On-Page SEO Factors You Need to Know

by Mohamed Sawah December 31, 2019 SEO

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page

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How to Perform an In-Depth Technical SEO Audit

by Mohamed Sawah December 31, 2019 SEO

I’m not going to lie: Conducting an in-depth SEO audit is a major deal. And, as an SEO consultant, there

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Google’s Mueller Answers How to SEO a Podcast Site

by Mohamed Sawah December 31, 2019 SEO

In a Reddit discussion someone asked how to optimize an audio based site that featured podcasts and audiobooks. John Mueller

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The big list of Google My Business changes, upgrades and tests in 2019

by Mohamed Sawah December 30, 2019 SEO

For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe.

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Bing revives its cashback program with Rebates

by Mohamed Sawah December 30, 2019 SEO

Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program makes rebates available to

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An SEO Guide to URL Parameter Handling

by Mohamed Sawah December 30, 2019 SEO

While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can

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Understanding JavaScript Fundamentals: Your Cheat Sheet

by Mohamed Sawah December 30, 2019 SEO

JavaScript is a complex topic that can be extremely difficult to get a handle on. However, it has never been

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Faceted Navigation: Best Practices for SEO

by Mohamed Sawah December 30, 2019 SEO

When it comes to large websites, such as ecommerce sites with thousands upon thousands of page, the importance of things

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How to Add a Forum in WordPress with bbPress

by Mohamed Sawah December 30, 2019 Web Design

Bulletin boards and forums are good old reliable tools to build online communities. While there are plenty of open-source forum

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What Is Schema Markup & Why It’s Important for SEO

by Mohamed Sawah December 29, 2019 SEO

Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced

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The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

by Mohamed Sawah December 27, 2019 SEO

Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact?

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How to create content your target audience actually wants

by Mohamed Sawah December 27, 2019 SEO

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told

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The Last Digital Marketing News Show of the Year + Award Show [PODCAST]

by Mohamed Sawah December 27, 2019 SEO

On this week’s episode of Marketing O’Clock, we’re bringing you a special year-end episode to look back at 2019. In

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A Complete Best Practices Guide

by Mohamed Sawah December 27, 2019 SEO

Site pagination is a wily shapeshifter. It’s used in contexts ranging from displaying items on category pages, to article archives,

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A Technical SEO Guide to Redirects

by Mohamed Sawah December 27, 2019 SEO

Websites change structure, delete pages and often move from one domain to another. Handling redirects correctly is crucial in order

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Pro Tip: A look back at some notable tips from our Paid Search community in 2019

by Mohamed Sawah December 27, 2019 SEO

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look

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The Complete Guide to Mastering Duplicate Content Issues

by Mohamed Sawah December 27, 2019 SEO

In the SEO arena of website architecture, there is little doubt that eliminating duplicate content can be one of the

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A Year of Link Building Tips

by Mohamed Sawah December 27, 2019 SEO

For 2019 I endeavoured to write link building articles that were suitable for introductory, intermediate and advanced levels of knowledge.

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